Through SEM


Search Engine Marketing Solutions BY AGENCY IN NEW DELHI, INDIA

Uni Square Concepts offers a comprehensive suite of Search Engine Marketing, SEM services in India. As a leading Google Ads agency in Delhi, we excel in driving sales conversions and maximizing ROI for our clients. Our approach integrates data analysis, precise audience targeting, and continuous optimization, ensuring efficient account management and enhanced ad performance over time.

SEM services in India

Client Consultation

As one of the top Search Engine Marketing agency in New Delhi, we begin by thoroughly understanding the client’s business objectives, target audience, and budget constraints. We also collaborates with the client to establish key performance indicators (KPIs) that will be used to measure the success of the campaign. Leveraging insights from Google, budget allocation across keyword clusters, match types, devices, and creative locations is optimized. 

Leveraging Keyword Intent

Being a leading Google ads agency in Delhi, we conduct thorough keyword research using tools and data analytics, examining search volume, competition, and relevance to the client’s offerings. High intent keywords drive lead generation via quick forms, followed by retargeting ads and tracked calls. Low intent keywords undergo engagement optimization and targeted retargeting, maximizing conversion potential.

Campaign Strategy Development

Based on the insights gathered from the client consultation and keyword research, Uni Square Concepts formulates a strategic SEM plan. This plan outlines the overall campaign structure, including ad groups, keywords, targeting parameters, and budget allocation. Our SEM services in India are designed to ensure that the campaign strategy aligns with the client’s objectives and incorporates best practices for maximizing ROI.

Google Ads Account Setup

As one of the top Google ads agency in Delhi, we set up or optimize the client’s Google Ads account to ensure it is configured for maximum efficiency. This involves creating campaigns, ad groups, and ad copy tailored to the client’s specific goals and target audience. Uni Square Concepts also configures campaign settings such as budget allocation, bid strategy, and targeting options to optimize performance. Our SEM services in India span across diverse ad formats: Search, Display, Retargeting, Social, Video, and Mobile Ads, tailored to capture high intent traffic and scale sales efficiently across various platforms.

Performance Analysis & Strategic Remarketing Tactics

Being one of the top Search Engine Marketing agency in New Delhi, we provide professional SEM services in India and generate regular performance reports that provide insights into key metrics such as clicks, impressions, conversions, click-through rates (CTR), and cost-per-acquisition (CPA). These reports enable the client to track the effectiveness of the SEM campaign over time and make informed decisions about optimization and budget allocation. We as a leading Google ads agency in Delhi focus on increasing the quality traffic and retargeting the traffic as per their buying intent.

Ongoing Optimization & Iteration

Uni Square Concepts continuously monitors campaign performance and makes data-driven adjustments to optimize targeting, bidding, ad copy, and other elements. Our SEM services in India involves conducting ongoing A/B testing, refining keyword targeting, adjusting bids based on performance data, or experimenting with new ad formats or audience segments. Being one of the top Search Engine Marketing agency in New Delhi, we iterate on strategies to improve ROI and ensure that the Search Engine Marketing campaign remains aligned with the client’s evolving objectives and market dynamics.

Client Collaboration & Communication

Uni Square Concepts maintains open communication channels with the client throughout the SEM campaign, providing regular updates, performance reports, and strategic recommendations. Our SEM services in India involves collaborating with the client to discuss campaign progress, review performance metrics, address any concerns or questions, and make informed decisions about optimization strategies. We work closely with the client to ensure that the SEM campaign aligns with broader marketing objectives and delivers tangible results that contribute to the client’s overall business success.

Uni Square Concepts


Uni Square Concepts transformed our online presence with their top-notch SEM services in India. Their expertise as a Search Engine Marketing agency in New Delhi propelled our business to new heights. Trustworthy, results-driven, and highly recommended for anyone seeking impactful Google Ads solutions in Delhi.


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[ The numbers speak ]

Unveiling the Power of Search Engine Marketing: A Data-Driven Exploration

In the dynamic landscape of digital marketing, Search Engine Marketing, SEM services in India stands tall as a potent tool for businesses to reach their target audience effectively. Search Engine Marketing agencies in New Delhi like Uni Square Concepts, leverage search engines like Google, Bing, and Yahoo to enhance visibility and drive traffic. With the digital realm evolving rapidly, understanding the intricacies and significance of SEM is crucial for businesses aiming to thrive in the online sphere.

Search engines have become an indispensable part of our daily lives, serving as gateways to a wealth of information and resources. Google, being the frontrunner, holds a dominant position, commanding over 92% of the global search engine market share as of January 2022. This staggering statistic underscores the immense potential of search engines as platforms for businesses to connect with their audience. Top Google ads agencies in Delhi offer professional SEM services in India to increase visibility and drive traffic for businesses.

In an era where consumers increasingly rely on online resources to inform their purchasing decisions, SEM services in India play a pivotal role in shaping consumer behavior. A staggering 93% of online experiences begin with a search engine, indicating that search is the primary method consumers use to discover new products and services. Furthermore, 75% of users never scroll past the first page of search results, underscoring the importance of securing a prominent position through SEM strategies opted by the top Search Engine Marketing agency in New Delhi. This demonstrates how SEM can significantly influence consumers’ purchase intent by ensuring that businesses are visible at the critical moment when consumers are actively seeking information.

With the proliferation of smartphones, mobile search has become increasingly prevalent. In fact, mobile devices account for over half of all web traffic worldwide. Consequently, optimizing SEM strategies from the top Google ads agency in Delhi for mobile platforms is essential for businesses looking to capitalize on this growing trend. Moreover, research shows that 76% of people who conduct a local search on their smartphone visit a related business within 24 hours, highlighting the immediate impact that mobile SEM can have on driving foot traffic and conversions.

As technology continues to advance and consumer behaviors evolve, SEM strategies offered by Search Engine Marketing agencies in New Delhi must adapt to stay relevant and effective. The rise of voice-enabled devices like smart speakers and virtual assistants has led to the growing prevalence of voice search. By 2024, it is estimated that 50% of all searches will be voice-based. Consequently, optimizing SEM strategies for voice search queries, which often differ from traditional text-based searches, will be paramount for businesses looking to maintain a competitive edge.

Artificial Intelligence (AI) is revolutionizing the field of SEM, enabling marketers to leverage advanced algorithms and machine learning techniques to optimize campaigns and target audiences more effectively. In fact, 71% of marketers believe that AI will fundamentally change the way they deliver customer experiences. By harnessing the power of AI, businesses can enhance the precision and efficiency of their SEM efforts, driving better results and ROI.

In today’s digital age, where competition for online visibility is fiercer than ever, Search Engine Marketing emerges as a beacon of opportunity for businesses seeking to expand their reach and drive growth. Backed by compelling statistics and fueled by technological innovations, SEM empowers businesses to connect with their audience at the precise moment of intent, influencing consumer behavior and driving tangible results. As the digital landscape continues to evolve, embracing SEM services in India and staying abreast of emerging trends will be essential for businesses looking to thrive in the digital realm.


Choose Uni Square Concepts for expert SEM services in India

As a premier Google Ads agency in Delhi, we drive sales conversions and maximize ROI through precise audience targeting, strategic campaign planning, and continuous optimization. Our data-driven approach ensures efficient account management and enhanced ad performance, delivering tangible results for clients.

  • AD COPY CREATION AND OPTIMIZATION: We craft compelling ad copy to effectively convey the client’s value proposition, driving user engagement. Our SEM services in India involve crafting multiple variations and conducting A/B testing to refine messaging and design. Continuous monitoring of metrics like CTR and conversion rates informs ongoing ad copy optimization.
  • BID MANAGEMENT AND OPTIMIZATION: As a leading Search Engine Marketing agency in New Delhi, we monitor keyword bids and adjust them based on performance data to ensure optimal ad placement and cost-effectiveness. This involves implementing bid strategies such as manual bidding, automated bidding, or bid adjustments based on device, location, or audience. Uni Square Concepts utilizes bidding tactics to maximize return on investment (ROI) and achieve the client’s desired outcomes within their budget constraints.
  • AUDIENCE TARGETING AND SEGMENTATION: Being one of the top Google ads agencies in Delhi, Uni Square Concepts leverages audience targeting options within Google Ads to reach specific demographics, interests, or user segments. This may involve segmenting audiences based on factors such as age, gender, location, interests, or previous interactions with the client’s website. Our SEM services in India are focused to continuously refine audience targeting based on performance data and adjusting targeting parameters to improve campaign effectiveness.
  • AD EXTENSIONS IMPLEMENTATION: Being one of the top Google ads agencies in Delhi, Uni Square Concepts incorporates various ad extensions such as site links, callouts, and location extensions to enhance the visibility and relevance of the client’s ads. This provides additional information and options for users to engage with the ad, increasing the likelihood of clicks and conversions. We select and implement ad extensions strategically based on the client’s goals and the specific ad format being used.
  • CONVERSION TRACKING AND MEASUREMENT: Our SEM services in India involve setting up conversion tracking within Google Ads to monitor and measure the effectiveness of the campaign in driving desired actions or conversions. This involves defining conversion goals such as form submissions, phone calls, purchases, or other valuable actions taken by users. Uni Square Concepts analyzes conversion data to evaluate campaign performance, identify areas for improvement, and optimize bidding and targeting strategies accordingly.
  • CUSTOM ATTRIBUTION: At Uni Square Concepts, we specialize in custom attribution modeling to provide deeper insights into the valuation of the marketing channels. By analysing various attribution models, such as First Interaction and Last Interaction, we determine the true impact of channels, campaigns, keywords, and ads on conversion paths. This enables informed decisions for optimizing ROI and maximizing the effectiveness of your marketing efforts.

[ FAQs ]

Frequently Asked Questions

Uni Square Concepts excels in SEM services in India by offering comprehensive solutions tailored to clients’ specific goals. We integrate data analysis, precise targeting, and continuous optimization to maximize ROI.

We provide SEM services in India that begins by thoroughly understanding the client’s business objectives, target audience, and budget constraints through client consultation sessions.

We utilize various tools and data analytics to conduct thorough keyword research, examining search volume, competition, and relevance to the client’s offerings.

Our team formulates a strategic SEM plan based on insights gathered from client consultations and keyword research. This plan outlines the campaign structure, ad groups, keywords, and budget allocation.

We cover diverse ad formats across platforms such as Google Ads, including Search, Display, Retargeting, Social, Video, and Mobile Ads.

Yes, we can set up or optimize Google Ads accounts for clients to ensure maximum efficiency and performance.

We generate regular performance reports that include key metrics such as clicks, impressions, conversions, CTR, and CPA to track campaign effectiveness.

We focus on driving sales conversions and maximizing ROI by implementing efficient account management, precise targeting, and continuous optimization strategies.

We provide regular updates and performance reports to clients, typically on a weekly or monthly basis, depending on campaign duration and client preferences.

We focus on ad relevance by conducting thorough keyword research, creating targeted ad copy, and optimizing campaigns to improve quality score and ad performance.

We employ precise audience targeting strategies based on demographics, interests, behaviors, and past interactions to reach the most relevant audience segments.

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Featured Blogs & Articles

Access well researched, industry ready resources. Browse through, The Uni Square Blog.


It can be tough to compete against the bigger brands in search engine marketing. They usually get top ad placements, more recognition, and more sales. Many a times small businesses think that a paid search campaign is expensive and they won’t be able to compete with bigger brands.


Both SEO and SEM are digital marketing practices, aimed at increasing brand visibility, sales and conversion rates. Sometimes, the two terms are used interchangeably and create confusion.


Google and Facebook are two very different platforms. One is a search engine and the other is a social networking site. Both of these platforms can be used for effective digital marketing. However, a thing that is common for both these platforms is how they generate most of their revenue.