BRAND
GROWTH
Through Synergy
Uni Square Concepts
BEHIND THE SCENES OF THEME SONG PRODUCTION FOR VS ASTROLOGERS & HEALERS
Uni Square Concepts delivered an exceptional blend of creativity and expertise in radio jingle production and social media marketing. This astrology branding design agency in Delhi not only captured the essence of my brand in a catchy jingle but also devised a strategic social media campaign that boosted engagement and brand visibility. Working with Uni Square Concepts was a game-changer for my business – their dedication, innovative approach, and seamless execution truly set them apart.
VIKAS MOHAN SHARMA
FOUNDER, VS ASTROLOGERS & HEALERS
SITUATED IN INDIA, ADVERTISING FOR THE World.
[ Strenuous situations, demanding times ]
The challenge
This marketing success story for astrologers showcases creation of a compelling radio jingle. It involved a set of challenges that we faced to ensure a successful outcome. Some major challenges faced by astrology branding design agency in Delhi in the production of radio jingles include:
- The primary hurdle we encountered during the creation of the theme song was the stringent time constraint. We were tasked with producing a theme song that fell within the narrow timeframe of 1.5 to 2 minutes. This limitation added an extra layer of complexity to the creative process, requiring careful selection and arrangement of musical elements to ensure a cohesive and engaging composition within the specified duration.
- Another significant challenge highlighted in this marketing success story for astrologers revolved around effectively conveying emotions through the jingle without it appearing promotional. Striking the right balance between evoking the desired emotions and avoiding a commercial feel demanded a meticulous approach to composition.
- The process of music composition consumed a considerable amount of time, particularly in sculpting the dynamics of the piece. We dedicated effort to create a musical journey with peaks and troughs, ensuring a dynamic and captivating listening experience.
- To align the theme song with the brand identity, we faced the challenge of seamlessly blending both traditional and modern instruments. This fusion aimed to capture the essence of the brand while appealing to a diverse audience. Integrating these diverse musical elements required careful consideration of tonal qualities, ensuring a harmonious coexistence that contributed to the overall richness and uniqueness of the composition.
[ Effective Measures ]
The Solution
BEHIND THE SCENES
RADIO JINGLE/ THEME SONG
Astrology branding design agency in Delhi, Uni Square Concepts embarked on an intricate journey to produce a captivating radio jingle for VS Astrologers and Healers. The process commenced with meticulous script and lyrics writing, ensuring every word resonated with the brand’s essence. Seeking client approval, we embraced collaborative feedback, implementing various changes to align the composition with their vision. To capture the intended emotional tone, a dummy singer lent their voice, serving as a precursor to the critical phase of singer selection. Auditions played a pivotal role in identifying the perfect vocal match, paving the way for the selected singer to bring the jingle to life during the recording phase. The final touch involved a masterful blending of different musical instruments during the mixing and mastering stage. In this marketing success story for astrologers, we have highlighted how we integrated traditional and modern elements, resulting in a harmonious composition that not only represented the brand identity of VS Astrologers and Healers but also left an indelible mark on the auditory landscape. The culmination is a spellbinding jingle, a testament to Uni Square Concepts’ expertise in crafting impactful audio experiences. We developed three different variations of the theme songs including 10 seconds, 30 seconds and 2 minute variation.
THEME SONG PRODUCED for VS ASTROLOGERS & HEALERS by uni square concepts
SOCIAL MEDIA MARKETING
Uni Square Concepts executed a comprehensive digital marketing strategy for Astrologers and Healers, leveraging innovative campaigns to enhance brand visibility and engagement. This marketing success story for astrologers showcased the complete process that began with a thorough analysis of the brand’s identity and target audience. Our astrology branding design agency in Delhi developed a content strategy that demystified astrology and healing, creating informative and engaging posts to resonate with the audience. The implementation of visually appealing graphics, insightful horoscopes, and wellness tips fostered a sense of community, positioning VS Astrologers and Healers as authoritative voices in the spiritual and well-being space. Our digital marketing strategies for astrologers extended across various platforms, including Facebook, Instagram, and Twitter, maximizing reach and impact.
COVER IMAGE DESIGNED for VS ASTROLOGERS & HEALERS by uni square concepts
SOCIAL MEDIA VIDEOS CREATED for VS ASTROLOGERS & HEALERS by uni square concepts
[ Outcome ]
Results
1.5 mINUTES VERSION
30 SEC VERSION
10 SEC VERSION
The collaboration between VS Astrologers and Healers and our astrology branding design agency in Delhi yielded profound benefits, seamlessly integrating radio jingle production and social media marketing to elevate the brand’s presence.
- The enchanting radio jingle, carefully crafted by Uni Square Concepts, became a melodious ambassador for VS Astrologers and Healers, fostering brand recall and connection.
- The jingle not only resonated with the audience but also conveyed the brand’s unique blend of traditional wisdom and modern insights.
- Simultaneously, the digital marketing strategies for astrologers orchestrated by Uni Square Concepts transformed the brand’s digital landscape. Engaging content, insightful horoscopes, and wellness tips established VS Astrologers and Healers as thought leaders in the spiritual and well-being realm.
- The online community burgeoned, fostering meaningful interactions and trust. Collectively, these endeavors resulted in increased inquiries, consultations, and brand recognition.