Uni Square Concepts
BROCHURE DESIGNED FOR TVS'S DEALERSHIP HARI OM MOTORRAD
Uni Square Concepts exceeded our expectations in the design of our dealership brochure. Their professionalism and creative prowess were evident throughout the process. They took the time to understand our brand and seamlessly integrated TVS elements into the design. The final brochure not only showcased our range of motorcycles but also captured the essence of our dealership’s commitment to excellence. The visually stunning result has garnered positive feedback from customers and stakeholders alike. Uni Square Concepts’ dedication and creativity make them an invaluable partner for any design project.
Territory Head, TVS
SITUATED IN INDIA, ADVERTISING FOR THE World.
[ Strenuous situations, demanding times ]
This two-wheeler marketing case study showcases several challenges encountered during the brochure design project for Hari OM Motorrad, each demanding creative solutions:
- The project faced a tight timeline, requiring us to streamline our design process without compromising quality.
- With a constraint on the number of pages, we had to carefully curate content and visuals to convey the key messages effectively. Balancing comprehensive information about TVS motorcycles while maintaining a concise and engaging format was a creative challenge.
- Seamlessly integrating both TVS and Hari OM Motorrad branding elements posed a challenge. We needed to ensure a harmonious blend that strengthened the association between the dealership and the global TVS brand without overwhelming the design.
[ Effective Measures ]
CURATED RELEVANT IMAGES
Uni Square Concepts adopted a systematic approach to meet the objectives outlined by Hari OM Motorrad:
- The team at Uni Square Concepts began by conducting a thorough analysis of the TVS Brand Value & Company Profile, Hari OM Motorrad’s positioning, and the target audience. This step was crucial to align the brochure design with the dealership’s values and the expectations of its customers.
- Leveraging their creative prowess, the designers at our automobile branding agency in New Delhi developed a unique and compelling conceptual framework for the brochure. This involved integrating TVS’s Brand Value & Company Profile guidelines seamlessly with Hari OM Motorrad’s identity to create a cohesive visual narrative.
- Uni Square Concepts collaborated closely with Hari OM Motorrad & TVS to curate engaging content that highlighted key features, benefits, and unique selling propositions of TVS motorcycles. The content was crafted to resonate with the dealership’s target demographic and convey a sense of excitement and adventure associated with TVS bikes.
- Multiple design iterations were undertaken to refine and optimize the visual elements of the brochure. In this two-wheeler marketing case study, we have showcased how Uni Square Concepts focused on creating an aesthetically pleasing layout that balanced text and imagery, ensuring a seamless and immersive reading experience.
[ Outcome ]
Uni Square Concepts Transformed Hari OM Motorrad with Creative Brilliance
The collaboration between our automobile branding agency in New Delhi and Hari OM Motorrad stands as a testament to the impact of strategic design and creative storytelling in the automotive industry. By leveraging the creative expertise of Uni Square Concepts, Hari OM Motorrad successfully transformed its promotional materials, aligning them with the brand values of TVS and elevating the overall customer experience.
- Enhanced Brand Perception: The designed brochure contributed to a more sophisticated and polished brand image for Hari OM Motorrad. The cohesive integration of TVS’s Brand Value & Company Profile elements further strengthened the association with the global motorcycle giant.
- Increased Footfall and Conversions: The visually appealing and informative brochure became a powerful tool for attracting potential customers to the dealership. The strategic placement of the brochures across the 14 locations led to increased footfall and, subsequently, higher conversion rates.
- Improved Customer Engagement: This Two-wheeler marketing case study showcased how the engaging content and visually stunning design captured the attention of customers, fostering a deeper connection with the TVS brand and Hari OM Motorrad. The brochure served as a valuable resource for customers seeking information about the available models and the dealership’s services.
- Positive Feedback and Recognition: Customers and stakeholders praised the new brochure for its professionalism and attention to detail. The collaboration between our automobile branding agency in New Delhi and Hari OM Motorrad received positive recognition within the industry, further enhancing the dealership’s reputation.