[ TV COMMERCIALs ]
TV commercial & digital ads services in New Delhi, India
TV Ad Commercials are a productive business advertising tool. A premium advertising method, the costs involved in producing and distributing TV Commercials is higher than other advertising channels. Our TVC Ads production services aim at generating a good ROI for our clients. Rated as one of the best commercial advertisement agencies in India, we provide professional TV commercial ad services in New Delhi. Most of the critical work processes of making a TV Commercial is carried on by us in-house. The highlights of our TV commercial ads services in New Delhi, India are mentioned below:
Casting
At Uni Square Concepts, casting is a strategic process aligned with brand and script needs. As part of our TV commercial ads services in New Delhi, we shortlist talent based on fit, presence, and performance, with auditions and look tests ensuring the right selection within budget. This ensures authentic performances that elevate the output.
Set Recce
Our recce process involves a detailed technical evaluation of locations before finalisation. As a team offering TVC Ads production services in Delhi NCR, we assess lighting conditions, sound environment, power sources, permissions, and logistical feasibility. This allows accurate planning for camera setups, lighting design, and shoot execution without delays.
Hair & Makeup
Hair and makeup are executed with a strong focus on camera compatibility and continuity. Being recognised among the best commercial advertisement agency in India, we ensure every look is designed based on lighting setups, skin tones, and shooting formats (HD/4K). Continuity is strictly maintained across shots and shoot days.
Shooting & Production
We manage end-to-end production using a structured crew and industry-standard equipment. Our TV commercial ads services in New Delhi include the use of cinema-grade cameras (RED, ARRI, Canon series), professional lenses, lighting setups (key, fill, backlight), and grip equipment. The crew consists of a Director of Photography (DOP), cameramen, focus pullers, gaffers, and production managers. Shot planning, camera movement (dolly, gimbal, handheld), and lighting schemes are pre-designed to ensure efficiency and high production value. On-set execution is closely managed to ensure smooth workflow, time efficiency, and consistent high-quality output.
Music Production
As part of our TVC Ads production services in Delhi NCR, we execute end-to-end music and audio production with a technical approach. This includes concept-based composition, arrangement, and recording using professional DAWs such as Pro Tools, Logic Pro, and Ableton. We work with sound engineers, composers, and voice artists to produce original jingles, background scores, and voiceovers. The process also involves multi-track recording, layering, Foley creation, sound design, and advanced mixing and mastering. Equalisation, compression, and spatial audio techniques are applied to ensure clarity, balance, and broadcast-quality output across platforms.
Editing
Editing is handled in-house using industry-standard software such as Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve. Being counted among the best commercial advertisement agency in India, we follow a structured post-production workflow that includes rough cuts, fine cuts, and final mastering. The process involves shot selection, timeline structuring, multi-layer compositing, transitions, motion graphics integration, and frame-accurate audio-video synchronisation. We also create multiple edits based on duration formats, platform requirements, and client feedback, ensuring consistency, pacing, and narrative impact in the final output.
Colour Grading
We perform advanced colour grading using tools like DaVinci Resolve to ensure visual consistency and cinematic quality. Our TV commercial ads services in New Delhi include colour correction, exposure balancing, skin tone accuracy, and LUT-based grading aligned with brand aesthetics.
Rendering
Final outputs are rendered as per platform-specific technical standards. As part of our TVC Ads production services in Delhi NCR, we deliver files in required codecs, aspect ratios, frame rates, and resolutions (HD, Full HD, 4K), ensuring compliance with broadcast, cinema, and digital platform requirements.
