Success Story of Advertising in Delhi NCR of Indian Real Estate Project

When The Himalaya Group sensed the intensity of the situation, they reached out to Uni Square Concepts. They expected us to detect the issues and initiate by enhancing the presence of the brand, so that simultaneously the Himalaya group comes on the top among its real estate competitors. Primarily, the focus was on their latest Greater Noida West real estate project, Himalaya Pride. After doing a thorough analysis, Uni Square Concepts figured that customers were not able to locate ‘The Himalaya Group’ while searching for a similar category and services online as the On Page optimisation strategies implemented by the previous marketing agency were not up to the mark.

• Considering the potential that the brand carries in terms of market value and consumer trust, it failed to generate enough awareness about their projects online in various segments of India.
• The need of the hour was to generate awareness and build an identity of the brand among its target audience.
• Experiencing fewer organic search traffic and lack of an effective search ranking, the users couldn’t find the website online, while they searched them on different browsers. As a result, the brand was not getting enough amount of inquiries and leads.

After doing intensive research and analysis during the making of this Indian Real Estate traditional & digital marketing case study, we further learned that the brand required a 360-degree marketing approach to link their online success with other traditional marketing efforts. Major initial objectives were set in the process of making this brand marketing story, a success story of advertising in Delhi NCR, Noida. They are:

(1). In the first phase, the focus was to build brand awareness by using specific marketing tactics:

• Online marketing– To improve the rank on SERP and growing the traffic of the website, the focus was given to Search Engine Optimization. It was planned to initiate a campaign on Google AdWords, to provide the company with an instant boost in their number of leads.
• Other Offline marketing tactics such as BTL and TTL activities to support online efforts.

(2). The second phase was all about generating a high number of good quality leads for the brand, with the help of specific online and offline activities.