Building
Digital Authority for
a LegalTech Brand
Uni Square Concepts
Few Videos created for Vakildesk technologies private limited
Uni Square Concepts helped us bring clarity and structure to our social media communication, ensuring our platform and its value were presented effectively to the right audience. Their strategic approach and understanding of the LegalTech industry enabled us to simplify complex solutions into clear, engaging, and meaningful content. By managing our social media marketing with consistency and a strong focus on value-driven communication, they significantly improved our visibility and strengthened our positioning among legal professionals and enterprise audiences.
Divam Aggarwal
Co-founder, Vakildesk
SITUATED IN INDIA, ADVERTISING FOR THE World.
[ Strenuous situations, demanding times ]
The challenge
Vakildesk was at a stage where its product and business direction were evolving rapidly, but its social media presence had not yet developed into a structured communication channel. Social media updates were being handled internally without a defined strategy, content framework, or long-term direction. While the intent was to maintain activity, the communication lacked consistency and purpose, making it difficult to clearly convey the platform’s value or establish a strong and credible presence among its target audience.
Operating in the LegalTech space presented additional challenges from a social media perspective. The platform’s offerings involved automation, legal workflows, and operational efficiency concepts that required simplification to be effectively communicated through social channels. Without a structured content approach, messaging often remained feature-focused rather than benefit-driven, limiting engagement and making it difficult to position Vakildesk as a knowledgeable and trustworthy LegalTech brand. The challenge was to transform social media from an unstructured update channel into a strategic communication platform that could educate the audience, build trust, and strengthen brand authority.
Key Challenges:
- No defined social media strategy aligned with business and brand positioning
- Inconsistent posting without a structured content plan or communication direction
- Difficulty in simplifying complex LegalTech solutions into engaging social media content
- Limited engagement due to lack of relatable and value-driven communication
- Absence of clearly defined content pillars to maintain consistency and relevance
- Lack of visual and messaging consistency across social media posts
- Difficulty in attracting and engaging the right professional audience on social platforms
- Need to establish credibility and authority through structured social media communication
[ Effective Measures ]
The Solution
The solution focused on transforming Vakildesk’s social media presence from irregular, unstructured updates into a strategic and consistent communication channel. A clear social media strategy was implemented to ensure that every post served a defined purpose, whether it was educating the audience, addressing industry challenges, or strengthening brand positioning. The content approach shifted from feature-driven updates to value-led communication, simplifying complex LegalTech concepts into formats that were easy to understand and relevant for legal professionals and enterprise audiences.
STRATEGY
The overall strategy was built around establishing clarity, consistency, and long-term authority through structured social media marketing and management rather than focusing on short-term visibility. The communication approach was designed to help Vakildesk explain complex legal and operational concepts in a simplified manner while maintaining a professional and credible tone suitable for legal and enterprise audiences. The focus remained on creating meaningful communication that educated the audience, addressed real industry challenges, and gradually strengthened brand recall across social platforms. By aligning content with audience intent and business objectives, the strategy ensured that every communication contributed toward building trust and positioning the brand as a reliable LegalTech partner.
Social Media Strategy For vakildesk Technologies Pvt. Ltd. Developed by Uni square concepts
CONTENT STRATEGY
The content strategy for social media was designed to simplify complex LegalTech concepts while maintaining relevance for a professional audience. Instead of focusing on product features or announcements, the communication was structured around addressing real challenges faced by legal professionals and enterprises through well-planned social media content. The objective was to make posts educational, relatable, and easy to consume, allowing the audience to understand the value of automation and efficiency in legal workflows over time. Consistency in themes, formats, and messaging across social platforms ensured that every piece of communication contributed toward building authority and strengthening brand recall.
Social Media Content Strategy For vakildesk Technologies Pvt. Ltd. Developed by Uni square concepts
PLATFORM STRATEGY
The social media platform strategy focused on LinkedIn as the primary channel, considering Vakildesk’s target audience consisted of legal professionals, law firms, and enterprise decision-makers who actively consume professional and knowledge-driven content there. Unlike entertainment-led platforms, LinkedIn enabled structured social media marketing around industry insights, operational challenges, and educational communication aligned with how legal professionals engage online.
Content tone, format, and messaging were tailored for a professional environment where value, clarity, and relevance drive engagement. The focus remained on initiating conversations around legal workflow challenges and efficiency rather than direct promotion, allowing Vakildesk to gradually build credibility and visibility among a relevant audience segment. This social media management approach ensured that the platform functioned as a channel for authority building and industry positioning rather than just content distribution.
Social Media Platform Strategy For vakildesk Technologies Pvt. Ltd. Developed by Uni square concepts
ENGAGEMENT STRATEGY
The social media engagement strategy focused on creating meaningful interaction rather than chasing surface-level metrics. Since Vakildesk’s audience consisted primarily of legal professionals and decision-makers, the social media communication approach encouraged participation through relatable scenarios, question-led formats, and educational insights. Content was designed to initiate conversations around everyday legal workflow challenges, prompting audiences to share opinions, experiences, and responses instead of passively consuming posts. The emphasis remained on building engagement through relevance and value, ensuring that social media interactions contributed to stronger brand recall and trust over time. By maintaining consistency in tone and messaging across platforms, engagement gradually shifted from occasional reactions to more consistent audience interaction and participation..
Social Media Engagement Strategy For vakildesk Technologies Pvt. Ltd. Developed by Uni square concepts
EXECUTION
With the social media strategy and content direction defined, execution focused on translating the communication framework into consistent, high-quality output across social platforms. The emphasis remained on clarity, visual consistency, and ease of consumption, ensuring that each post delivered a clear message without overwhelming the audience with technical information. Social media formats were carefully structured to simplify complex LegalTech concepts while maintaining a professional and recognizable visual identity. Through a balanced mix of static creatives, carousel posts, and video content, the social media execution ensured continuity in messaging and design, allowing the brand to build familiarity, credibility, and long-term recall among its target audience.
CAROUSEL POSTS
Carousel posts were used as part of the social media strategy to communicate detailed ideas in a structured and easy-to-follow format. This allowed complex legal processes, workflow challenges, and efficiency concepts to be broken down into smaller, digestible sections tailored for professional audiences on social platforms. The first slide focused on capturing attention through a clear hook, followed by slides that explained the problem, provided insight, and concluded with a practical takeaway. This social media format encouraged audiences to spend more time engaging with the content while improving understanding and retention of the message.
FEATURED cAROUSEL pOSTS DEVELOPED for Vakildesk Technologies Pvt. Ltd. by uni square concepts
VIDEOS
Video content was introduced as part of the social media marketing approach to communicate ideas in a more dynamic and easily consumable format. It helped simplify complex LegalTech concepts through visual storytelling tailored for professional audiences on social platforms. The focus remained on delivering clear, concise messaging that could capture attention quickly while maintaining relevance and credibility. Each video was structured to communicate a single idea or benefit at a time, improving retention and making it easier for viewers to understand the practical value of legal workflow efficiency and automation. This social media format also diversified communication while maintaining consistency in tone and brand identity.
few videoS created for Vakildesk technologies pvt. ltd. by uni square concepts
CREATIVES
Static creatives formed a key part of the social media execution by simplifying complex LegalTech concepts into clear, visually engaging posts. The focus was on delivering single, strong messages that could be understood instantly while maintaining a professional and consistent visual identity across social platforms. Each creative was designed around a specific idea or problem statement, allowing the audience to quickly relate to the message and grasp the value being communicated without lengthy explanations. This social media approach ensured clarity while keeping the content informative, relevant, and easy to consume within a fast-scrolling professional environment like LinkedIn.
recent Social Media Designs for Vakildesk Technologies Pvt. Ltd. Developed by uni square concepts
[ Outcome ]
Results
The structured social media marketing approach, combined with targeted paid campaign execution, helped Vakildesk transition from inconsistent updates to a performance-driven social media presence. By focusing on educational and problem-led communication across platforms, the brand improved visibility among relevant professional audiences while strengthening overall engagement quality. Paid campaigns were used strategically to amplify high-performing social media content, ensuring that value-driven posts reached a wider yet relevant audience. Continuous monitoring and optimization of social media campaigns helped maintain cost efficiency while improving interaction levels and click-through performance, resulting in measurable growth in reach, engagement, and overall platform visibility.
Key Results:
- RS. 48K+ total ad spend strategically deployed across social media engagement and lead-focused campaigns
- 128K+ impressions generated through targeted social media promotions
- 1,600+ clicks driven via optimized social media communication
- Up to 3.73% click-through rate achieved on engagement-driven campaigns
- Consistent 8–9% engagement rates on high-performing social media content
- Improved audience interaction through structured and value-led social media communication
- Increased visibility and stronger brand recall among legal and enterprise audiences across social platforms
